PETER KELLIS - Founder & CEO

Peter is primarily responsible for Product, Architecture and Engineering. When he's not busy coding and designing the system, he interfaces with prospects and leads the TRAY® team.

Peter holds undergraduate and graduate degrees in Electrical Engineering and Computer Science from MIT where he graduated with a perfect GPA. He worked as a Software Engineer, Design Engineer and Architect at Enterprise companies such as EMC, RSA Security and VERITAS before joining the Product team at Google.

He holds over 30 patents in data replication technologies and is in the Guinness Book of World Records with his brother Manolis and sister Maria for highest acceptance rate to MIT from a single family.

Peter decided to create TRAY in order to apply his expertise in moving information around to the problem of large scale on-premise mobile ordering. His goal is to improve Service Quality around the world and make it a fair and personable experience.

Peter likes tennis and—being from Greece—Sambuca on the rocks. If there's one thing he doesn't like, it's waiting in line.


Mike Huffaker - VP, Sales

Mike is responsible for the company's sales growth and sales strategy, including building a team and driving new customer engagements.

Prior to joining TRAY Mike worked for Revel Systems where he built the East Region from the ground up. To accomplish this, Mike opened the first satellite sales office for Revel, hired a team of over 60 and ultimately was responsible for running that team across three satellite offices. Mike specialized in growing brands and franchisee modes and personally closed some of the largest engagements in Revel's history.

Michael holds a Bachelor of Art degree in Political Science from the University of California, Santa Barbara.


JUSTIN ESCH - VP, Business Development

Justin leads strategic partnerships and business development at TRAY.

He's spent most of his career in business development and sales roles at fast growing venture backed startups, most recently at Gobble and Turo.  Justin helped expand Gobble from a regional meal kit delivery business operating in 7 states to a national company in less than a year.  At Turo, he led partnerships with Visa, Mastercard, American Express, Virgin, Paramount Pictures and HBO and opened the Scottsdale, AZ office responsible for sales, automotive claims and customer support.

Justin was the co-founder of J&D's Foods, a Seattle, WA based food company that developed and launched 30+ consumer products at leading retailers like Walmart, Target and Kroger.  He's been a guest on shows like The Oprah Winfrey Show, TODAY, Good Morning America, CNN and FOX News to name a few and been featured in several "how to start a startup" business books.

Justin has a Bachelor of Arts in History from Washington State University.


Ben Reedy - Director, Client Success

Ben leads the TRAY Client Solutions team, directing client-facing operations including installations, support, training, and prividing client-focused insight to the TRAY product roadmap. His team works side-by-side with the TRAY Engineering and Sales teams, and with each client, customizing TRAY to fit their needs, and designing their TRAY infrastructure.